Archive for the ‘Application’ Category

Provisional patent application and its benefits

provisional patent application and its advantages: The most innovative, while the choice between patent application and provisional patent application classics. I could not decide which one you choose and why. We Sagaz research firm conviction that innovators need to provisional patent application and not without good reason to go. The provisional patent application has many advantages over the standard patent applications. The significance in the first place is that by introducing this innovative on the basis of the patent for his invention and even with a minimum of 0 versus 0 for a standard patent applications. With such an innovative low cost the status of  patent pending  if that is not otherwise possible, and it is illegal to do so. The status of patents pending legal proof that the applicant is the rightful owner of the invention is at least 12 months and if someone (a company or a person) independently and accidentally invented the idea could not claim ownership of it. The deadline for this patent pending status for 12 months: Innovator gets 12 months in which to think and reflect on their invention, have sufficient time to complete their documents and negotiate with their lenders. Since plenty of opportunity, an innovative bargaining position with potential investors, manufacturers and dealers. Get adequate opportunity to examine whether its the invention or patent applications, the cost of carry. You have ample opportunity to decide to go have to go with the idea to the patent or trade secret. Getting enough time to the patentability of your invention, without worrying to determine deprived of their idea of ​​being, and that state’s patent-pending, or in other words, is a provisional patent application 12 months of rights in the idea or invention. So this gives the opportunity to promote innovative and explain their project and the idea of ​​the various parties, without fear of legal copying or theft.
The second major advantage of filing the provisional patent application, that although the idea of ​​innovative file 12 months before filing a patent application on a regular basis, but the ownership of a patent from the time the patent application is a regular file, the filing agent calculates a provisional patent application is its invention, the total duration of 21 years who is alleged to log up to 20 years to a regular patent.

Ask a filing date no formal requirements under the Paperwork low cost are 12 months of protection for your invention idea and the right to use  patent pending  with the subject, no other company or individual who can not patent the idea, without the prior approval of at least 12 months.
Innovative is the strong bargaining position with potential investors, manufacturers or licensees could be innovative to explain and promote his idea and invention of various stakeholders, without fear, copied or stolen.

Warning entertaining presentation of the provisional patent applications: Despite the provisional patent application has many advantages over the standard patent applications at the same time, it is important to remember that if they can not show up correctly and appropriately, a negative effect on his idea. It is generally said that the provisional patent application makes sense, everything that is written and researched over to protect them. All that is not discussed explained and documented in the provisional patent application is not part of his invention, it is important to remember that the provisional patent application must sufficiently broad and comprehensive. Cutting corners, your invention. The second thing that is important to remember, that if the idea means complete, that must be declared in the provisional patent application in such detail that it can no known technology to reduce the practice, and use it to improve society. A provisional patent application is prepared by the negligence unnecessary and a waste of time and not worth a patent.

Inventors should ensure that all alternatives and variations related to the idea or invention in question and in the provisional patent application must be included to copy someone down version of his invention to prevent.

In summary we can say that there is no question of provisional patent application is a cost-effective alternative for a standard patent applications and has many advantages over the standard patent applications, but only when knowingly and meticulously presented. The breadth and completeness of the application should be decided by an expert in the field of patenting, depends on these two criteria. We recommend that Sagaz innovators, an expert did on a provisional patent application file, how can there are many legal issues and problems that do not depend on an expert in the field of certification in question are understood by him only to consult.

Monetizing Mobile Application

Smartphone market is changing very fast as new handsets are introduced every month. Therefore, mobile users are using mobile applications widely compared to past few years. There is no doubt that usage of mobile application will be more common in the future.                   

According to Gartner, worldwide mobile application sales will increase from 4.5 billion by 2010 to 21.6 billion by 2013. Increase of mobile application sales will definitely lead to increase in revenues, and developing mobile applications will became more attractive for developers.

 

Discovering the ways of making money from mobile apps is so important shortly after you deploy your mobile application. We can conclude there are mainly four major business models for monetizing mobile applications; B2B sales model, Freemium model, AD-funded model and app store sales model.

1-B2B Sales Model

B2B stands for Business-to-Business and it is one of the most popular business model used by companies or developers who want to sell mobile applications. In this model, you can sell your applicaiton directly to customers and customize the application specifically according to their needs.

2-Freemium Model

One of popular business models for making money out of mobile apps is freemium model. The basic idea behind freemium model is, distribute your application with minimal functionality for free, and charge user for an extended functionality. Users are willing to download and use free applications. Therefore, after they download your application you can demand money for additional functionalities. Freemium model is especially used for online gaming applications. Demo versions are distributed for free and developers request additional fee for game levels. For example, Chillingo, creator of popular game called Angry Birds made a huge success by using freemium business model.

You can also use freemium model for service based applications. For example, you can sell a dictionary with 1000 words for free, and you can request money for 20000 words by regular updates. In short, distribute your application for free, sell its functionality.

3-AD-Funded Model

Another application business model is AD-funded model that focuses on making money from ads within your application. The advantage of ad-funded model is being open and free for mobile user. However, you can make money only if your application is used by a critical number of users.

In this model, your application should be carefully designed so that ads should be visible without disturbing the overall user experience. We can say that AD-Funded Modelismostly preferred for online mobile applications. Detailed analysis and measurement of visitor activity and customer targeting is key in this model. For example, if you want to upload your application to Ovi Store, you can analyze top Ovi Store devices by country in ForumNokia. Also, you can get detailed information about your visitor activity in your application with Bango (provider of payment and analytics product). With the increase of mobile applications downloads, revenue from mobile ads will also increase.

According to Kelsey Group, U.S. mobile advertising revenue will become 3.1 billion dollars by 2013 which was 160 million dollars by 2008.

There are also mobile advertising services that help developers for uploading their ads. For example, Admob offers developers ad display services when you sign to Admob.

Following steps involve in using an advertising service;

First, you should sign up to a mobile advertising company
Select a site or app type if available(like BlackBerry app)
If  your application web based, enter the site URL
Write your application name and details also specify category (like news)  and people if possible (like male, 25- 40 years old people)
Enter your keywords
Download (BlackBerry) SDK and install the code
Then add code to your project that company generates for you
Then write your payment details to get money with available payment models. (Like PayPal)

 

                            Some Mobile Advertising Companies


4-App Stores Sales Model

Types of App Stores 

Application stores are another way to make money from mobile applications. There are  three different types of app stores. One of them is platform specific app stores like iPhone App Store, BlackBerry App World, Nokia Ovi Store, Android Market. Another one is operator owned app stores like Sprint App Store, VZAppZone. The other one is independent app stores like GetJar and Handango. The main issue in this model is trying to reach as many users as possible to make money. You should analyze app stores and their potential users.

Apple App Store

There are 300,000 applications and 125 million installed base for Apple App Store. You should check available countries if you want to upload free and paid versions of your mobile applications. There are 90 countries that you can upload free and paid version of your application in Apple Store. In addition to these, you have to pay 99 Dollars per year as a developer submission fee. Also, developer’s revenue is % 70 percent of total revenue. You can see other app store details in following tables.

                                                  Native Platforms

 

                                 

                                         Third-Party Platforms


Importance of Payment Methods

Another important issue for the app stores sales is easy payment policy and payment alternatives. Some users discontinue downloading your application because of the complex payment procedure and lack of payment alternatives. For instance, a user may not want to pay with his/her credit card. In such a case, users can be charged to their phone bills. For example, Credit Card, PayPal and Operator billing methods are available in App World Store. Shortly, you should choose app stores that support different types of payment methods and easy payment policy.

Conclusion

Taking everything into account, engage with your customers by offering a free demo, charge for additional benefits within your application and analyze and measure visitor activity to  make money. In addition to these you should go for cross-platform to reach more users. You will reach less people if you target individual platforms with native code development.

When users like an application on a platform, to say BlackBerry, they want this application be available on other platforms. You can overcome fragmentation problem by using a cross-platform development frameworksuch as Smartface Designer. Smartface Designer is the easiest way to develop mobile apps ever. You can deploy mobile application very fast and your application will work in many platforms.